Gucci's new strategy to connect with millennials
Inside Gucci's Gen Z bet on avatars – the latest chapter in luxury's digital epiphany | The Drum
Amplifying Gen Z Voices – Gucci Equilibrium
Now gaming avatars of Gen-Z on Roblox will carry Gucci handbags & sunglasses - The Economic Times
How a century-old luxury brand like Gucci won over Gen Z
Gucci meets Roblox: Designer rolls out digital-only collection
Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart | South China Morning Post
Gucci embraces resale in latest move to win over Gen Z - Glossy
Gucci is now the most popular luxury brand on TikTok
Gucci Generation Oversized Square-frame Acetate Sunglasses in Black - Lyst
Luxury Daily
Luxury Brands China Gen Z Gucci Saint Laurent | Jing Daily
It's Gucci's 100th Birthday. They're just getting started. | BANKNOTES
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond | Jing Daily
Marco Bizzarri of Gucci remodels fashion for Instagram generation | Financial Times
A Digital-Only Gucci Bag Sold for $4,115 on Roblox, as Brands Continue to Look to Gaming to Reach Gen-Z - The Fashion Law
Luxury Daily
Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury ... if brands disrupt, experiment and create exciting content | South China Morning
Why Focusing on Gen Z Is A Matter Of Survival For Luxury Brands | Jing Daily
Gucci and the RealReal Announce Partnership As Demand in Resale Grows
Learning from Gucci's Wild Success with Millennials and Gen Z | Jing Daily
Engaging a new generation - Luxury Highlights
how gucci won over gen z - i-D
Must Read: How Gucci Cracked the Gen Z Code, Amazon Reports $51 Billion Revenue in Q1 | Like It Gold!
A special issue dedicated to the Generation Equality Forum - Gucci Stories
